Task: Design an integrated advertising campaign for a creative conference or a non-music event that captures the essence of its respectable speakers, stars/athletes, and the culture and energy of that niche.
Concept: I decided to create an advertising campaign for Yellow Co. Their "Wonder Conference" was one of the company's largest events, designed to raise awareness about specific topics and serve as a platform for networking and making connections.
Target Audience: The Wonder Conference is designed for women, focusing on bringing them together across all aspects of entrepreneurship and creativity.